Tara Moratti
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Real Estate News
Zillow’s free 3D home tours launch nationwide
Mon, 22 Apr 2019 5:00:28
In a move to upend the world of real estate imagery, Zillow announced Monday it will let people across the U.S. and Canada use a free app to snap photos and create online 3D home tours. read more»

This brokerage management software wants to streamline your business
Mon, 22 Apr 2019 2:43:44
Zipi is a back-office administration software platform for brokers to manage deals and agent financials. The latest iteration of Zipi is even more heavily focused on brokerages and provides a highly versatile and granular user experience for brokers to oversee every aspect of their finances, agent goals and activities. read more»

3 rules every agent should follow
Mon, 22 Apr 2019 2:10:06
To thrive in the real estate industry, you will need to succeed in your ability to interact with people and build strong bonds — that means always being honest, owning up to your mistakes and always doing your best for your clients (and yourself). Put that at the top of your rulebook, and there'll be nowhere to go but up. read more»

Stop buying leads! Go with this proven prospecting method instead
Mon, 22 Apr 2019 1:11:12
Sick of spending thousands monthly on low-converting leads, veteran agent James Festini decided to cut them out of his business entirely. Here’s how he generates up to 25 qualified leads per week for free. read more»

Prospector, networker, converter, marketer: What’s your strength?
Mon, 22 Apr 2019 0:25:58
Figuring out your personal strengths and letting the rest go will allow you to grow your business in ways you never knew were possible. Once you have identified the archetype that best fits you, use these guidelines to see which tools and strategies are most likely to contribute to your success. read more»

Lesson Learned: Get out of your comfort zone, and lather, rinse, repeat
Mon, 22 Apr 2019 0:25:10
In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, it’s Northern Virginia broker Karen Wenner Cooper. read more»

Future-proof your business using lead management strategies
Mon, 22 Apr 2019 0:01:42
The story of the market shift is simple: the seller’s market much of the nation has enjoyed for the last decade is re-balancing. Buyer leads have been repeatedly told, “Inventory is tight. You’ll have to act quickly to get the deal you want.” read more»

Low-cost, high-impact marketing with video
Mon, 22 Apr 2019 0:01:34
“What do Christmas decorations have to do with real estate?” asked Chrissie Wright. “Connection and engagement,” she said, answering her own question. “And it has everything to do with letting our community get to know us and trust us.” read more»

Sell the lifestyle by being part of your community
Mon, 22 Apr 2019 0:01:32
“The market in Telluride can be very tough,” says Teddy Errico, a leading agent with Telluride Sotheby’s International Realty. “The incubation period can be two to four years. It takes buyers some time to visit alternate locales before they figure out Telluride is perfect for them.” read more»

You’re fired! 10 tips to prevent clients from giving you the ax
Sun, 21 Apr 2019 0:30:17
To help you avoid the nightmare of getting fired, we’ve compiled a list of 10 commonly overlooked situations that can frustrate clients and lead them to sever your relationship and how to handle them. read more»

Compass CEO reveals more ambitions to be real estate’s ‘one-stop shop’
Fri, 19 Apr 2019 17:44:29
Compass CEO Robert Reffkin believes the real estate industry is experiencing a "Netflix versus Blockbuster moment," and he wants his company to emerge as a one-stop shop that provides all services associated with moving. read more»

Breaking: Zillow sues Compass over poached employees, intellectual property
Fri, 19 Apr 2019 17:29:20
Zillow on Friday filed two lawsuits against Compass, alleging the tech-enabled brokerage poached its employees as part of an effort to steal its intellectual property. The suits were filed in Washington state and in federal court, respectively, and argue that Compass lured away three Zillow employees who had signed contracts with non-disclosure and non-compete clauses. read more»

Atlanta’s privatized affordable housing startup PadSplit raises $4.6M
Fri, 19 Apr 2019 15:54:44
The Atlanta-based startup has raised $4.6 million with help from Core Innovation Capital and other socio-economic aware investment organizations. read more»

Vacation rental company Vacasa buys Sterling Resorts
Fri, 19 Apr 2019 11:11:46
Vacation rental startup Vacasa announced that it has purchased vacation rental management company Sterling Resorts this week. read more»

Airbnb eyes commercial buildings in new partnership
Fri, 19 Apr 2019 9:51:35
Airbnb is working to launch a new hospitality service that will give short-term renters access to spaces in commercial buildings in New York City. read more»

The Inman Weekender: Contract terms every agent should know
Fri, 19 Apr 2019 8:21:28
Getting back to basics, plus this week's top news. read more»

Broker sues Sotheby’s rival for ‘cybersquatting,’ use of name
Fri, 19 Apr 2019 7:36:02
If you've got a name that's synonymous with your business, it might be a good idea to buy it as a domain name — if only to keep it away from your rivals. read more»

NAR: Sustainability sells
Fri, 19 Apr 2019 7:00:54
Eco-friendly home features have broad appeal among consumers and can play a valuable role in real estate marketing, according to a new report from the National Association of Realtors. read more»

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